Abdullah Al Shueili is a seasoned media strategist and journalist with over 25 years of experience in corporate communication, media relations, and digital transformation. As Editor-in-Chief of Oman Observer, he has led the newspaper’s evolution, driving audience engagement, brand growth, and editorial excellence.
His expertise spans crisis management, stakeholder engagement, and media strategy, with a strong track record in content innovation and reputation management. Fluent in English and Arabic, Abdullah continues to shape Oman’s media landscape through strategic storytelling and digital leadership
IGITAL TRANSFORMATION
OVERNMENT AFFAIRS
TRATEGIC COMMUNICATIONS
MEDIA LEADERSHIP
JOURNALISM
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A trailblazer in media and digitaltransformation, Yeru Ebuen is a in publication, leading Oman’s digital media evolution across newspapers, magazines, and digital platforms. As the driving force behind the digital transformation of Oman Daily Observer under the Ministry of Information, he redefined the newspaper’s content strategy, audience engagement, and multimedia expansion, ensuring its position as a global digital player.
With a distinguished career in publishing, Yeru previously worked at Reuters, handling books, magazines, and legal documents, sharpening his expertise in high-level editorial management. His experience extends to launching numerous digital programs and magazines, setting new standards for media innovation in the region.
Recognized as one of Oman’s top content creators, he has been instrumental in shaping the country’s storytelling landscape, producing compelling news, lifestyle features, and digital programming that resonate with both local and international audiences. His ability to merge traditional journalism with cutting-edge digital strategies makes him a sought-after leader in the industry.
E-mail: yeru@alifmediaconsultancy.com
With over 18 years of experience in luxury hospitality marketing and brand storytelling, Sarah The Khaled is a senior leader recognized for driving strategic marketing, digital transformation, and brand positioning across the Middle East.
In her most recent role, she served as Regional Director of Marketing, Digital & Loyalty at Marriott International, where she oversaw marketing
initiatives for 77 properties across the UAE, Oman, Turkey, Qatar, Jordan, Lebanon, and Kuwait.
Sarah has a proven track record of successfully leading marketing and communications efforts for iconic hotels such as The St. Regis Cairo, Royal Maxim Palace Kempinski, and Shangri-La Barr Al Jissah in Oman. She has been instrumental in pre opening strategies, digital marketing, and brand positioning, positioning these properties for success in highly competitive markets.
Her leadership and strategic expertise have earned her recognition as one of Hotelier Middle East’s Top 50 Marketing Talents in 2021, 2023, and 2024. As the founder of Bandit Lab, Sarah continues to drive innovation in the hospitality sector, creating impactful and localized campaigns tailored
to the Middle East’s cultural nuances. Fluent in Arabic, Sarah brings a consultative mindset, consistently delivering measurable business outcomes through tailored marketing strategies, brand development, and customer engagement initiatives.
E-mail: sarah@alifmediaconsultancy.com
Laura Kroth is a highly accomplished communications strategist with over 25 years of expertise in public relations, international relations, political advisory, and cultural diplomacy. She has played a pivotal role in shaping strategic narratives, advising senior government officials, and leading high-profile initiatives that bridge the gap between politics, business, and culture.
As a senior advisor and communications leader, Laura has successfully managed complex stakeholder relationships, global marketing initiatives, and international partnerships. Her expertise spans executive communication, political affairs, media relations, and reputation management, ensuring impactful engagement across both the public and private sectors.
A strong advocate for cross-sector collaboration and cultural diplomacy, Laura has led major initiatives that have strengthened global relations, most notably as the Director of ‘China Time’— Europe’s largest interdisciplinary China initiative, comprising over 250 events every two years.
Her extensive career includes key roles such as Personal Advisor to the Prime Minister at the State Chancellery in Hamburg, PR Manager at Axel Springer SE, and consultant for institutions like the Goethe-Institut, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and Hamburg Marketing
With over 25 years of experience in global media, Adel Soliman is a visionary leader in broadcasting, editorial strategy, and newsroom transformation. He has been instrumental in launching and shaping major TV and radio networks, including BBC Arabic TV, Al Jazeera Satellite Channel, and Dubai Business Channel, as well as establishing key BBC news bureaus in the region.
As a senior editor and media strategist, Adel has led multinational teams through complex projects, high-stakes news coverage, and digital transformation initiatives. His expertise in crisis management, investigative journalism, and audience engagement has positioned him as a key force in modernising the media landscape.
Beyond editorial leadership, Adel is deeply committed to innovation and talent development. He has trained and mentored journalists in digital journalism, investigative reporting, and newsroom technology, ensuring they are equipped for the rapidly evolving media environment. His deep understanding of Middle Eastern media markets and global news trends makes him a trusted advisor for media organisations navigating the future of broadcasting
Phone: +968 9984 9445
E-mail: soliman@alifmediaconsultancy.com
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